Immediate Gratification or Delayed Satisfaction
You know the saying, "There are two sides of the same coin". Let's say that I would want to buy a quality leather chair, but I think that it's way too expensive. I really NEED a proper chair. My mind is torn, because I just saw a TV commercial and the chair on the commercial was only half of the price of the one I really want.
FURNITUREHOME
April 2024:
Okay, I understand that the cheaper chair is nothing like the one that I have been eyeing for some time. But it's half of the price! My mind is troubled.
Now, there is this issue of quality vs. quantity. Years ago, when I was studying marketing, the emphasis was on quantity. "If you want to sell something, think about quantity." And yes, if you have a pizzeria, you want to sell as many pizzas as you can. The other side of the coin is, you want your customers to come back, and that's when quality gets important.
In my childhood, my late Auntie Kirsti especially tried to teach me that quality matters. She advised me to save money until I had enough to get something that I really wanted. However, it often happened that I bought cheap stuff because it gave me immediate gratification. I was about to learn a lesson of delayed satisfaction when that same stuff went into pieces soon afterwards.
Please don't get me wrong. If anyone wants to get that rush of emotion, I'm not here to condemn. I still certainly experience that time to time. My observation is though, that quality products last longer and by doing so, they also save us some money in the end.
Thank God for great Aunties!
- Taina